Sports Marketing

Mastercard International

Eighteen months of hospitality events across the United States were developed to promote Mastercard’s sponsorship of World Cup Soccer. The package included an invitation, soccer backdrops, custom linens, centerpieces, 200 international flags and more. Our team sent these elements to each soccer game and flew to each city to stage the events.

Through our international network we found the best event sites in each city. These sites were close to the stadiums, allowing us to promote Mastercard "in-the-faces" of thousands of soccer attendees. Mastercard’s clients enthusiastically attended the hospitality events.