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Mastercard was a sponsor for NASCAR. To enhance their investment, we produced hospitality events at NASCAR tracks across the country on race days, inviting their target audiences. Custom designed invitations were sent to their determined guest list. Tents were decorated in a NASCAR theme using a custom designed and painted backdrop, banners, race car shaped floral centerpieces, ice carvings, custom sewn checkered-flag table overlays, and more. Great food and beverages, entertainment and tours of the racing pit, all pleased these important guests. |
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This major sponsorship investment needed to be emphasized from every possible angle. This included their target audience, their member banks. The financial institutions interacted with the general public, the credit card user. Loyalty to Mastercard was enhanced through this casual day of one-on-one communication. |
