The History Link


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The History Link produces your Anniversary Commemoration.

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Case Study: AAF International – 90th Anniversary

AAF quotation

“We want an extreme ‘WOW’ factor for our 90th Anniversary Celebration” was AAF International's request to The History Link from the anniversary committee, backed by the CFO.

“WOW” was emblazoned in our thoughts as we moved forward with every aspect of this multi-project international commemoration. They wanted creative ideas to preserve the past, salute the present, and magnify the future; plus strategic consulting and event design and production.

Teamwork was personified in this case, as together we uncovered their history piece by piece and photo by photo! The corporate archive and timeline they now have is a great foundation for the anniversaries ahead – plus possible contributions to any management or project/research needs in the future.

The timeline was the basis for a documentary video, premiered at the Ceremony, attended by international associates, state and local dignitaries and management. The video was delightfully narrated by an illusive character named “AIR,” as she introduced herself in the beginning of the video. She stated that her passion for clean air is why she so appreciated AAF International and its founder. She went on to cleverly chronicle the company’s history and comment on the interviews of a long-time employee and the CFO... who promoted his vision of a promising future.

Our Design Masters created a beautiful depiction of the company’s historic timeline, encompassing intermittent development of their products, after which it was precisely printed on Plexiglas and encased in a custom-built 10’ lighted and framed display. Their VIP guests were totally engaged when the piece was unveiled, and they could visualize, decade by decade, how AAF evolved.

Spectacular events that were researched, developed and implemented by the Event Team, allowed one-on-one communication with AAF Internationals’ principle associates. The series of grand occasions began by creating a typical event of the 1920s, the era in which they were founded. A Speakeasy in a historic hotel’s basement was a perfect venue, along with dancing Flappers, jazz, whiskey/bourbon (it was held in Kentucky) and great food.

Breakfast was held at the Kentucky Derby Museum, where their hands-on experiences brought them close to the excitement of the horse racing industry. The world-renowned Churchill Downs was the venue for their international forum/meeting, complete with interpreters. A classic Kentucky lunch followed, along with an afternoon of thoroughbred racing from the famous “Millionaires’ Row.” One of the day’s races was dedicated to AAF International’s 90th Anniversary, and some of their guests were allowed to award a trophy to the winning jockey. Now those are the kinds of experiences which we at The History Link work to organize, and label them as “forever memories!”

At the guests’ hotel, a formal ceremony, commemorating the 90th Anniversary, included dignitary speeches by the CEO from Japan and the USA. Well-wishes came from state and local dignitaries. The corporate timeline was unveiled, and a state-of-the-art product showcase clearly identified the quality and innovation of AAF International. This is an excellent example of the extended ROI our client will realize from this anniversary celebration.

The finale followed with a champagne salute and dinner in the ballroom which had been decorated to “WOW” the most sophisticated international executives... and our client! The History Link pulled out all the stops with glittering linen to 4’, 3’ and 2’ lighted crystal vases on every table, holding custom hand-blown and etched-glass, eight-inch international globes. The entertainment was equally spectacular: The Electric Strings were flown in from Las Vegas to put a double exclamation point on these international events – and that they did! An impromptu photo session with these four talented artists followed, as our guests took home photos of themselves with these American beauties!

In addition, The History Links’ event services extended to all ground transportation, hotel consulting and successful media communication, which included TV coverage in three timeslots.

The events were truly a vision of the exciting and spirited future of AAF International, and a very successful “WOW” for all involved! We received a supportive Letter of Recommendation.

The History Link can create a “WOW” for your company’s anniversary also. Call 502-426-3021, or email us.