The History Link

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Case Study: Middleton Reutlinger 150th Anniversary

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One hundred-fifty years of serving regional clients was an important message in the branding for Middleton Reutlinger’s anniversary. Their intimate knowledge of their clients’ community was a point of confidence and comfort they hoped to project. Thus, a "Gucci-style" circle of "Cs" was created as the graphic to be used with the words "The Ties that Bind!"

The "Cs" stood for Clients, Community and CASA, their chosen charity.

A necktie graphic with the "Cs" appeared on invitations, eight-foot stage graphics, displays, and also on an actual man’s tie that was an anniversary gift for clients.

The culmination of an entire year of charitable community events was followed by a formal Gala Celebration that also included an auction, with the proceeds going to CASA.

The History Link thoroughly believes in preparing at least one year in advance for an anniversary celebration. Being prepared to kick-off the anniversary year in January, followed by recurring events throughout the year, will maximize a company’s exposure, and thus an awareness of the commemoration of their legacy, accomplishments and aggressive future.

Let's start early on your company’s anniversary. Call 502-426-3021, or email us.

question 1
History Quiz
Question 1


When did the Wall Street Journal begin publication?


The answer is...